I thought I would let you know about something I have recently become involved in. Just a few weeks ago, I volunteered along with a group of five other students to help work on a marketing campaign for the Haley House Bakery Cafe. The Haley House, opened in 1966, offers food, shelter, and hospitality for Boston's underprivileged. Going beyond temporary relief, Haley House's mission is to help the less fortunate gain economic independence and lead meaningful lives. The Haley House started selling chocolate chip cookies two years ago in the Boston College dining halls in order to raise proceeds to help the community. However, as the new classes of freshman have arrived at BC, the mission of the cookie has been lost and sales have been recently declining. My goal over the next few weeks will be to help run a marketing campaign to spread the word about the Haley House cookie through posters, samples, presentations, and an article in The Heights (the school newspaper). We just have to let people what a good cause they can support by doing something as simple and delicious as eating a cookie. This is just an example of how easy it is to get involved at BC and help a meaningful cause.
Talk to you soon,
Alex Mannherz
CSOM '12 Finance
mannhera@bc.edu
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